Marketing employers will be forced to increase marketers’ salaries in an effort to retain and attract top talent, according to research from Hays.
Marketing salaries rose by 2.6 per cent in 2015, with online and digital jobs enjoying the most significant increases.
This, combined with the fact 61 per cent of marketers plan to switch jobs in 2016, means employers will be hard-pressed to hold onto their employees without offering pay rises.
A third of the marketers planning to find a new job cite the attraction of a higher salary as their main motivation.
In the same report, 69 per cent of marketing employers state they intend to increase headcount over the next year, with the same percentage also confident that business activity will increase in 2016.
Clare Kemsley, MD at Hays Marketing, commented: “Confidence is high among many in the marketing sector and this is fuelling a growth in salaries, but this optimism is set to have consequences for staff retention. A huge number of marketing professionals expect to leave their jobs next year as dissatisfaction around pay and career prospects continue.
“The opportunities for candidates will only increase as the jobs market becomes more fluid, along with their bargaining power around salaries and benefits, and marketing organisations will come under increased pressure to raise pay.”
