Landscape manufacturer Marshalls has launched a new integrated campaign to raise awareness of its landscape installer scheme – The Marshalls Register. The company worked together with Gyro to create its new ‘Marshalls register and proud’ campaign.
The scheme offers landscape installers a range of business benefits while ensuring the highest standards of workmanship are maintained. Campaign activity will be rolled out across print, radio, direct mail, email, sales collateral, social media and online displays.
One ad shows a filthy work van that has only one area the driver cleaned off: the spot where the Marshalls Register sticker is displayed.
Alongside the campaign, a new integrated consumer effort will be launched in order to promote its installer network and superior products. These ads focus on the pride customers feel once Marshalls’ products are installed.
“This campaign truly captures the pride our installers have when they are Marshalls Registered,” said Liam Poole, trade marketing manager at Marshalls. “Gyro Manchester clearly communicates the benefits our installers receive as well as the feeling they have once they have become accredited.”
