SugarCRM has appointed Martina Knappe as director of marketing for Europe, the Middle East and Africa (EMEA).
She will be responsible for implementing high-impact marketing strategies to increase awareness of the software company’s customer relationship management (CRM) technology across the region.
Knappe was previously head of EMEA marketing at Interactive Intelligence Group, where she delivered increased brand recognition and contributed to annual growth targets year-on-year with creative pan-European campaigns. She has also held senior positions at Siemens and Avaya.
Commenting on her appointment, Clint Oram, SugarCRM’s CMO and co-founder, said: “Martina’s success in leading marketing activities, building awareness and driving demand generation for software companies within EMEA is invaluable.
“Her expertise in building highly effective marketing teams and campaigns will boost SugarCRM’s drive to be a leading European player in the CRM market.”
Knappe said: “I’m looking forward to growing the disruptive brand and showcasing its ability to simply and effectively transform the customer experience.”
