Mastek, a global IT services company, aims for broader brand awareness and a more up-to-date look with a complete rebrand in the New Year.
B2B agency Base One will develop the campaign, which will involve changing the logo, the website and all of the corporate stationary â it’s been 10 years since the last rebrand.
Clients include Capita, BT Syntegra, Orange and Provident Financial. Mastek has worked on projects, such as the London Congestion Charging System (with Capita) and the NHS IT rationalisation program (with BT Syntegra).
The target market is companies within the FTSE 500 and Fortune 500 listings in financial services, government, IT and retail.
Karen Blackmore, marketing manager at Mastek, comments, âWe want to make a name for ourselves. Base One will help us determine where we have a competitive advantage and this will help support growth plans.â
Without revealing the rebrand budget, Blackmore states that Mastek will invest enough money to get it right.
The rebrand will be supported by advertising in the trade press specifically IT and insurance.
Mastek’s managing director, Krishna Gopinath, comments, âBase One’s creative approach is a near perfect expression of the Mastek brand.â
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