Payment provider Mastercard has announced a long-term partnership with the Goodwood Festival of Speed.
In a multi-year deal extension, the partnership aims to connect consumers and visitor experiences. Mastercard and Goodwood Festival of Speed have also launched a co-branded logo.
Tickets to the motoring event and annual hill climb in West Sussex bought through Mastercard can enter to win a Priceless Experience, which will be an event or trip exclusively for Mastercard cardholders.
The Festival of Speed is the largest motoring garden party in the world. Mastercard was the presenting partner for the past four years for the festival.
Raja Rajamannar, chief marketing and communications officer at Mastercard, said: “We believe experiences matter more than things, which is why we’re so excited to bring motorsport fans closer to the thrills and innovations on offer at Goodwood Festival of Speed. Whether you’re a vintage car enthusiast or devoted racing fan, this is the partnership to get your heart racing.”
The event will take place 9-12 July next year.
