MasterCard has launched a SME platform for financial institutions across Europe.
The ‘Small is the new big: There’s big business in small business’ campaign is based on research that revealed SMEs represent 99 per cent of all businesses in Europe and account for 66.5 per cent of all jobs.
As a result, the platform aims to help banks support SMEs in their respective markets. The offering includes a visibility of expenses app, a secure online payment app and expense management tool.
These tools aim to maximise SMEs’ opportunities throughout Europe. For example, the visibility of expenses app allows SMEs to view all card transactions on their smartphone in real-time, set budgets and receive alerts when nearing those budgets.
