B2B Marketing
Multivariate testing company Maxymiser has appointed Paul Dunay as its vice president of marketing.
Dunay will be responsible for continuing Maxymiser’s international growth. He has over 20 years’ experience and, prior to his new appointment, was chief marketing officer for social analytics company Networked Insights.
Speaking about Dunay’s new role, Tim Brown, CEO of Maxymiser said,”Paul’s impressive qualifications make him the perfect candidate to help drive Maxymiser’s global growth”.
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
