IT and technology B2B agency McDonald Butler Associates has merged with channel and alliances agency Giant Step.
The two organisations had worked with each other for the last 12 months and after winning business off a joint venture decided to merge. The newly structured company will continue to be known as McDonald Butler Associates.
The agency, who ranked 25th out of 50 in 2012’s B2B marcomms agencies league table, is expecting to grow 25 per cent year-on-year but will wait until its financial year comes to an end in March before it releases any financial figures.
Caroline Egan, managing director of Giant Step, said, “We’re not aiming to be the biggest agency in the market but to be the premier agency in the IT and technology sector.” Founder and CEO of McDonald Butler, Maeve McDonald, added, “Our focus is on the ROI we return to our customers and the end-to-end service, from strategy to execution, we offer.”
