MeritDirect has announced that it has completed its acquisition of ABM platform 180byTwo.
Financial details were not disclosed.
The founders of 180byTwo will serve on the leadership team at MeritDirect reporting to Sanchez. Shaffer will serve as chief product officer; Ben Goldman, as SVP, digital, and Karl Hjartarson will serve as SVP, programmatic and digital data operations. This is the second acquisition for MeritDirect this year.
MeritDirect aims to enhance its digital and account-based marketing offerings. 180byTwo’s technology in advanced processing, identity resolution, and machine learning allows MeritDirect to provide their clients with a more intelligent, end-to-end account-based marketing platform.
MeritDirect, based in Rye Brook, NY, with additional offices in Boston, Denver, Chicago, Lincoln and London, is the leading provider of business data, database products, consultative marketing services, and campaign execution solutions with a single focus in B2B.
Eric Shaffer, CEO of 180byTwo, said: “MeritDirect has been helping B2B and Account-Based Marketers leverage data, and analytics to prove ROI to their customers for 20+ years. 180byTwo’s products, technology, and industry leading integrations complement MeritDirects’ existing capabilities. Combining these strengths, enables us to bring our customers a more comprehensive end-to-end solution. We’re excited to join MeritDirect and look forward to working alongside their team to deliver differentiated solutions helping businesses improve their marketing efficiencies and growth.”
