Customer experience management company Merkle B2B has announced its enhanced collaboration with LinkedIn Marketing Solutions and Madison Logic.
The collaboration will give marketers better access to LinkedIn Marketing Solutions and Madison Logic’s capabilities, marketing activation and audience engagement and insights.
LinkedIn Marketing Solutions’s B2B product suite aligns with Merkle B2B’s areas of focus:
1) marketing and media
2) data insights and analytics
3) technology
4) research
5) CRM
6) creative
The cooperation will provide marketers with joint innovation and planning, custom data and insights, access to product alphas and betas, and certified teams and custom training opportunities.
Account based marketing platform Madison Logic allows Merkle B2B to inform and drive client strategy with insights from Madison Logic’s proprietary ML.Data Cloud. The combined intelligence from Merkle’s own identity services and the ML.Data Cloud identify and prioritise clients’ most active buyers.
Madison Logic CEO Tom O’Regan said: “The only way to reach today’s overloaded B2B buyer is through multi-channel digital account-based marketing and by enabling sellers with information about buyer intent. We’re delighted to partner with Merkle B2B to help our mutual clients make informed decisions about how best to reach buyers at every stage. We’re also giving Merkle B2B account teams our advanced ABM certification programme, so they know how to execute full-funnel, always-on digital campaigns.”
