B2B Marketing
Work to transfer Yahoo’s back-end search technology over to the Bing platform in several key European markets is underway.
The shift has already taken place in the Americas and New Zealand, and represents the next stage of the two companies increasingly close search relationship.
A press release accompanying the news states that although ‘this significant evolution of the search landscape does not impact on search advertising yet, website owners may wish to reassess their SEO strategy.’
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
