MIG Global, part of Next15 Communications Group, has combined its specialist agencies. Charterhouse, Circle, Morar HPI, VIGA and Wealth-X will now operate under one brand called Savanta.
The brand’s strapline will be ‘Make Better Decisions’ to highlight the insight Savanta can provide for doing just that.
Combined Savanta will now have 200 staff, including an innovation team of 20 people, operating in five offices across the UK and North America.
Clients of Savanta will have access to data collection and analysis, bespoke research, and intelligence products.
Roger Perowne, global CEO and co-founder of Morar HPI will be heading up Savanta.
Perowne said: “The world has changed fundamentally in the last decade, we’re inundated with information and face overwhelming complexity. The most successful businesses decode this nuanced environment and make fast, nimble, impactful decisions. Insight is central to this but the old agency model is too slow and too blunt. Savanta is here to shake that up.”
The rebrand campaign
The rebrand was celebrated at a launch event in Shoreditch, London, and invites were sent out in pink covered vinyl singles.
Savanta-style cocktails were made for guests which were pink with two blueberries to symbolise the new pink brand colour and its colon logo.
Jo Malone, founder of Jo Malone London and Jo Loves, headlined the event with a talk about the importance of decision making.
Entertainment included a pop-up art studio, a mind-reader, a magician, DJ and sax player Sasha Brown, a dumpling roulette, and choose-your-own-noodles stand.
