Mike Housely, experienced data and Saas entrepreneur has been recruited to join the board of consumer and retail data driven marketing agency Serendipity2.
He comes in as non executive director and will be working closely with CEO and founder Peter Flood.
Peter said: “Mike brings a wealth of experience in building successful marketing agencies. It’s a major coup for us to get him on board and we all look forward to working with him.”
Mike is the co-founder of account-based intent platform vendor Cyance, which was developed in 2007. Earlier in his career, Housley established DMS – a database marketing agency. The business expanded to become a full service agency and was acquired by Interpublic Group in 2000.
Mike said: “Peter and I have worked together on various projects over the years. I very much welcome this opportunity to work as part of his excellent team to help grow this hugely exciting and innovative agency. Serendipity2 has the qualities, the people and depth of services to expand quickly over the next few years with major brands and retailers rapidly adapting their business model to align with the explosion in a direct to consumer approach.”
Serendipity2 is a data driven marketing agency that works with consumer brands and retailers using research, insight and strategy.
