Market intelligence provider Mintel has refreshed its branding to mark a shift in its company strategy.
The revised branding incorporates a new logo, visual identity and tagline – âIntelligence in time’ – to reflect what Mintel calls its âfocus on delivering actionable and current market intelligence.’
It follows a process of several months of in-depth research with clients and employees and comprehensive market analysis to shape the new brand strategy.
The decision to rebrand has also been tied in closely with the launch of Mintel’s new Food & Drink product – an industry platform integrating all of Mintel’s food and drink data and analysis.
The updated logo features the concept of thought bubbles, highlighting what Mintel calls âthe intelligence long since associated with the Mintel brand’, while âthe upward movement suggesting growth and the curves a positive, actionable, forward-looking quality.’
Peter Haigh, Mintel CEO said “Our refreshed branding is representative of how we are adapting in response to our clients’ ever changing needs. The revived Mintel brand will excite our stakeholders and shape Mintel’s future in alignment with the company’s strategy and objectives.”
