The Financial Times has launched a four part editorial series âDeals and Dealmakers’ supported by the law firm Mishcon de Reya.
The series will be supported by a microsite on ft.com updated in line with the supplements and will include print articles as well as videos and interactive graphics.
This is the first time a law firm has partnered with the FT on a publishing project and a co-branded print marketing campaign supporting the series has been rolled out in Europe from this week in the newspaper.
Online advertising will run throughout the campaign and will target specific audiences and sectors.
Andrew Bowyer, FT’s head of strategic publishing, said: “We are delighted to welcome Mishcon de Reya as a partner for Deals and Dealmakers. Their involvement confirms that interest in mergers and acquisitions has intensified this year within the business community – particularly at the mid-market level.”
Kevin Gold, managing Partner at Mishcon de Reya, said: “We are very proud to be entering into a partnership with the FT. Despite being known for family work, 90 per cent of Mishcon de Reya’s revenue comes from the world of business. The decision to work with the FT was a natural one: partnering with the pre-eminent global media business brand is the perfect way to bring perception in line with reality.”
