B2B Marketing
The Marketing Agencies Association (MMA) has announced it has attracted seven new agencies to its fold this quarter.
Wunderman, Tullo Marshal Warren, Sapient Nitro, Rapier, DNX, BWP Group and WDMP all signed up to the MMA.
Scott Knox, the MAA’s managing director, commented “We’re delighted to welcome our newest members, who represent a real mix of specialisms.”
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
