Professional services network Moore Stephens has unveiled a new logo, visual identity and brand positioning.
The business, now known simply as Moore, also launched a video campaign reaffirming its ‘core strengths’ while aiming to become a more ‘modern and internationally relevant brand’.
Anton Colella, global chief executive of Moore, said: “With our new brand – Moore – we choose a new identity fit for a world defined by global decision-making, data-driven insight and the need for agility in all that we do. The brand captures our ability to connect to you locally and globally as we help you realise your ambitions. That is why our brand position is ‘Helping you thrive in a changing world’.”
Moore currently has more than 260 independent firms and a client-focussed professional community of more than 30,000 people. The network was also ranked 15th in the magazine Accountancy Daily’s ‘Top 25 Networks and Associations Survey of 2018′.
