B2B Marketing
Seventy-nine per cent of B2B agencies support charities, but only 32 per cent have a CSR policy, new research by B2B Marketing has revealed.
Despite the increasing importance of CSR, agencies are yet to embed formal policies in their business.
However, its clear agencies understand the importance of business responsibility as overall 89 per cent have some involvement in some type of CSR or voluntary work.
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the benefits of implementing a
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for business growth and long-term success. But what exactly
Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
