The corporate taxi and chauffeur service MYCAB has undergone a rebrand to improve UX and increase international customers.
The company’s logo and online presence has been modernised and a new website has been created to complement the new look.
The site’s layout has been strategically designed to improve the user journey with engaging imagery and content relevant to its corporate customers. The colour palette has also changed from purple and beige to a more monochrome style.
James Raffo, CMO at MYCAB, said the website brought the brand up to mark and hoped the easy use of website will engage the company’s core audience.
James Pruden, studio director at Xigen – the agency that created the website – said: “MYCAB operates in a rapidly transforming marketplace, so we have focused on delivering a redesign that not only clearly communicates their core proposition and improve the user experience, but will also help generate global cut-through.”
