In a case study presentation, Rebecca Caroe,CEO at Creative Agency Secrets, summarises her year-long study of native advertising and how newspapers are finding new ways to pay for print and digital production using innovative paid content tools. Rebecca has been blogging about Native Advertising and sharing new examples of the genre.
While listening to the audio, you can follow the presentation itself with the PowerPoint deck on Slideshare.With thanks to DiG Festival for permission to reproduce.
The DiG Festival took place in Newcastle, Australia on October 3rd & 4th, 2013. This was the first DiG conference organised by Craig Wilson CEO of StickyAds – its the first Digital, Interactive and Green tech event in Australia.
