Nicola Pestell has left agency Really B2B to join the board of competitor Octopus Group.
In addition to the board responsibility, Nicola – who spent just over eight years at Really B2B, first as client services director, then as agency director – will take the role of director of marketing services at Octopus.
She said: “I’ve watched from afar as Octopus Group has developed a really strong brand in the B2B and technology marketing community over the past few years, so I’m looking forward to helping the agency build on this from the inside.
“Being able to offer B2B CMOs a tightly integrated solution for driving both brand awareness and sales across different channels is a genuine USP for us here and I’ll be working hard to get this message out.”
Octopus CEO Jon Lonsdale added: “Having such a seasoned leader joining the team from the industry is a real coup for us and Nicola has already had lots of new ideas and experiences to share with the team here.”
In this year’s B2B Marketing UK Agencies Benchmarking Report Octopus Group ranked 25th in the league table of the country’s top marcomms agencies and Really B2B were positioned in 32nd place.
