B2B Marketing
The transformation of B2B marketing in the era of cutting-edge technologies
The introduction of new types of technologies allowing further reach and more intense personalisation has brought new benefits and challenges to businesses.
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the benefits of implementing a
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for business growth and long-term success. But what exactly
Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
