Nissan has unveiled a new advertising campaign for its Light Commercial Vehicle (LCV) range featuring Manchester City midfielder Yaya Touré.
The television ad sees Touré captaining a team of football skills specialists in an indoor football match. However, this is not any football match – the game is played on the back of a collection of moving Nissan NT400 Cabstars. The football players are seen leaping from vehicle to vehicle as they strive to score the winning goal.
The advert was made by TBWA/G1 with the aim of showcasing the company’s extensive range of LCVs and the vehicles’ capabilities.
The ad follows the first year of a four-year sponsorship of the UEFA Champions League.
Gareth Dunsmore, marketing communications general manager at Nissan Europe, commented: “We are delighted to be marking the end of Nissan’s first year of UEFA Champions League sponsorship with the premiere of our new LCV campaign. As a company we’re about ‘innovation that excites’ – demonstrated through the introduction of our first electric van last year –and we apply that to our advertising as well as our automotive production.
“By using the exceptional talents of Yaya Touré and football skills specialists, we are able to showcase our wide range of pioneering LCVs in a new and exciting way on a global platform. We believe that the combination of LCVs and football will really capture the attention of small and medium-sized enterprises – our target audience for this campaign. And we’ve also potentially created a new ‘game’ too of Truckerball, in line with Nissan’s philosophy of being an innovator.”
