Rolls-Royce has appointed Ogilvy UK’s B2B specialists to oversee its advertising, social media and content.
The move comes as part of the industrial technology company’s focus to implement a digital-first strategy across the business.
Ogilvy has signed a three-year contract which will see it bring to life Rolls-Royce’s proposition of creating innovative, powerful and efficient technology solutions in an ever-changing environment.
Dan Codd, head of marketing communications, civil aerospace at Rolls-Royce, said the agency had won the competitive pitch due to both their attitude and expertise. “We were impressed with both the capabilities of Ogilvy and the team’s passion and knowledge of the industry. We’re looking forward to working with them to take our market messaging to the next level.”
Sam Williams-Thomas, head of B2B at Ogilvy UK, said the agency was delighted to be working with a pioneering and innovative brand.
“It’s important to us because it’s a global appointment across all their divisions and so plays to the strengths of all that the Ogilvy network can offer, in terms of breadth and depth of B2B, talent and capabilities. Rolls-Royce is also one of the world’s leading and best known engineering and technology brands,” he explained.
Ogilvy are nominated for eight awards at this year’s B2B Marketing awards. The agency was also ranked second in both the top UK marcomms agency and fastest-growing marcomms agency league tables as part of The B2B Marketing Agencies Benchmarking Report 2018.
