Ogilvy UK has offered all its employees voluntary redundancy as it continues its restructuring programme.
In a statement, John Cornwell, chief operations officer, Ogilvy UK, said: “This offer of voluntary redundancy is the final stage in Ogilvy UK’s transformation journey. Our intent is to be as transparent as possible and provide our people with choices as we continue to reshape our business for the future.”
In February the agency promoted Michael Frohlich – previously CEO of Ogilvy’s EMEA PR division – to UK chief executive with a mandate to transform the business as it moves toward a more integrated model. This summer it ditched its sub-brands, rebranding under the single name Ogilvy. The intention was to clarify the brand’s promise and purpose, and simplify the organisation.
Interviewed by B2B Marketing in June, head of B2B Sam Williams-Thomas said the business transformation was in response to client needs and part of a growth strategy for the business.
“In a world where every aspect of client business is getting more complex, fragmented and disintermediated, clients want greater clarity, simplicity and ever more joined up solutions.
“It’s a global decision to all align under one brand ‘Ogilvy’ in order to simplify, and clarify our service offering for our clients. We may be dropping the branding, but the capabilities behind these brands remain, stronger than ever.”
In September Rolls-Royce appointed the agency to handle its B2B advertising, social and content.
