Only one in eight (12 per cent) UK businesses run a blog as part of their wider sales and marketing strategy, according to a new report by Catalogues 4 Business (C4B).
Just four per cent of the 300 UK B2B and B2C companies surveyed said they plan on creating a business blog in the next 12 months.
Meanwhile, two per cent believe their blog helped to deliver sales, compared to the 24 per cent who attributed sales directly to the success of networking.
Ian Simpson, MD of C4B commented: “Blogs are becoming increasingly important in the digital age, but it seems that many businesses are failing to grasp this. When it comes to marketing a business online, we’re increasingly enthralled by Google. The simple fact is you have to play by its rules if you want to find yourself anywhere prominent in the search rankings
“A regularly updated blog plays a massive part in the success of a business’ SEO strategy. Frequently updated content containing key words and phrases relating to the services that you offer makes you stand out when it comes to the complex Google algorithms that determine search results. Producing relevant content on your website increases the chances of you coming top of these results.”
