Only 26 per cent of B2B marketers believe their brand’s online presence is better than their closest competitors, a new research report by Google and B2B Marketing has revealed.
When asked to evaluate whether their organisation’s digital presence is better, similar or worse than their competitors, almost half (48 per cent) said it was of a similar standard, while 26 per cent admitted their online activity was worse.
Overall marketers gave a mixed set of responses when it came to their brand’s current online presence.
While 14 per cent gave the quality of their company’s online presence eight, nine or 10 out of 10, others were more negative (10 per cent gave either one, two or three out of 10).
Meanwhile, the vast majority (61 per cent) were somewhere in between giving their digital presences six or seven out of 10, while the remaining 25 per cent selected either four or five out of 10.
Alex Aspinall, head of content at B2B Marketing, said: “The elite leading the way cannot afford to rest on their laurels, as their competitors should be looking at the examples they have set and should be hot on their heels.
“Those coasting, with digital presences of similar standards to their competitors, should see an opportunity to invest and stand out from the crowd, and those awarding their own efforts a one or two out of 10 – clearly – have a great deal of work to do to ensure survival.”
