Telecoms provider Ooredoo has launched its first global communication campaign with brand ambassador footballer Leo Messi.
The campaign intends to reach out to football fans and social media enthusiasts across Asia, the Middle East and North Africa. The work aims to demonstrate the links between the Ooredoo brand and Messi’s inspirational role at international sports contests like the FIFA World Cup.
The activity includes an international commercial featuring Messi’s football skills alongside a host of young local talents from the regions.
The advert will be screen during some of the major World Cup matches across a range of pan-Arab, local, Asian and international channels.
The TV slot will be supported by a ‘Simply do wonders’ social media campaign which encourages young people to upload videos of their football skills to an Instagram account with the hashtag #MeetMessi. The best local entries will be shared on a dedicated Facebook page and featured on the website. The winning entry will receive an all-expenses-paid trip to Barcelona to meet Leo Messi and see a major football match.
Dr. Nasser Marafih, Ooredoo’s group CEO, said: “Across our footprint, from Algeria through to Indonesia and throughout the GCC, football unites people and speaks to their dreams. We’re proud that our first global campaign stars our brand ambassador Leo Messi, and seeks to showcase the skills and aspirations of young people around the world.”
Meanwhile, Leo Messi commented: “I’m very pleased to be working with Ooredoo on this campaign, which taps into the wealth of young sporting talent around the world and encourages them to ‘Do Wonders’. Together with Ooredoo, I hope we can challenge the contestants to work hard, follow their hearts and become the new generation of global football stars.”
