There is an obvious problem at the moment for most small to medium sized companies: lack of promotional budgets. This happens as it is tougher to operate on the market and you need to take all the time that may be needed in order to find new ways to promote the company without having many expenses. This is definitely a lot harder than it seems.
We will talk about some simple marketing methods that are known but too often ignored. They can help you to promote the company at really low prices. That is what you want, right?
While most managers simply think about getting paid, smart managers understand the value of barters. Think about the services that you currently need and the services that you can offer. Find companies that will offer what you need and tell them that you can offer something in return. As long as the deal is mutually beneficial or you have a little more value gained, it is something that will help you to go forward, promote your business more or just save money.
Instead of buying really expensive ads or investing in something that would not bring in much on the short term, how about using some cheap promotional giveaway items to increase brand awareness and also drive new customers to your company?
The only problem in this case is that you really need to think out of the box. You want to choose items that will be used and that can be seen by as many people as possible. If you manage to do this, you will increase your business considerably.
How many webinars did you get invited to in the past month? There is a pretty good chance that there were some. When you organize a virtual event, expenses drastically drop. However, in this case you need to be sure that your online marketing is done properly so that it can reach your target audience. There are various small businesses that constantly organize such events with different purposes like XpertMoney.com.
In many situations we see marketers that are basically stuck on the way they regularly do business, on the methods that they know worked in the past. The great thing about the current business environment is that there are various ways in which you can sell and promote your company.
Instead of staying focused on selling through your brick and mortar store, think about organizing sales events on your Facebook page. Add discounts through other social networks and even post ads on auction sites. There are many selling channels that are available and while you sell, you can also promote your business.
We are 100% sure that you know of different companies that used unconventional promotional methods in order to increase customer base or simply increase brand awareness. No matter the size of the firm, this is something that helps you stand out in front of your competition. It is obvious that you need to think about coming up with such ideas.
