Data specialists PAR and information services company Experian have entered a B2B data sharing partnership.
Under the agreement, Experian will integrate its UK national business database with PARs euro contact pool B2B database, which will extend PARs UK data coverage to its direct marketing clients across Europe.
In turn, Experian will have direct access to PARs database, which currently holds 23.5 million business records and 17.8 million named executives in 15 European countries.
Howard Lewis, director of business solutions for Experian, UK & Ireland, said, ”It is great news that PAR has chosen Experian to provide unrivalled UK B2B data to its pan-European database and it is further endorsement of our high quality data.”
Per Löfgren, international product director for PAR, said, “The link between Experian and PAR is a good fit, with both companies providing sophisticated analytical B2B marketing products that support businesses decision-making processes, strategy and growth.”
- Data and Insights
B2B Marketing
PAR and Experian enter B2B data partnership
Related content
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
Access full article
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.