Philips has launched a native ad campaign with The Telegraph to promote its new brand position in the UK to both businesses and consumers.
The wider integrated marketing campaign ‘100 days of life changing innovations’ will involve the creation of 100 pieces of branded content that will appear over 100 days.
Supported by Philips’ agencies Carat, OneVoice Connect and Ogilvy, the content showcases how Philips is improving people’s lives through meaningful innovations.
This includes 100 individual stories of life changing innovation, submitted by well-known celebrities, journalists and specialists. These will be housed on an interactive hub hosted by The Telegraph. Contributors include Vogue editor Alexandra Shulman, futurologist Peter Cochrane, Beth Tweddle, MBE Olympic gymnast and explorer David de Rothschild.
The native ad campaign will kick-off with a creative ad in the front and inside page cover of The Telegraph Weekend, and will run across the newspaper’s digital and mobile platforms supported by digital advertising, search, PR and social media.
Wander Bruijel, head of brand, communications and digital at Philips UK and Ireland, said: “Our partnership with The Telegraph marks the next stage in our journey to show the UK public that we are committed to delivering innovation that matters to people – from making healthcare more affordable and accessible, to improving people’s health and wellbeing through our consumer appliances, to making the world more sustainable through our lighting solutions. Over the next 100 days we will show readers of The Telegraph and beyond how we are making a difference to people’s lives and what we mean when we say ‘innovation and you’.”
