Pinterest has opened Promoted Pins to all US-based partners, after results from beta testing showed ‘promising’ results.
The eight-month trial revealed a series of successes: Promoted Pins performed ‘just as good and sometimes better’ than organic Pins and paid-for Pins continued to perform after a campaign had finished.
Meanwhile, the image-based social network has announced ‘Pinstitue’ a programme to educate business how to connect with users and ensure their campaigns are a success.
Selected brands will be invited to attend Pinstitute workshops, and be offered webinars and other learning tools.
Joanna Bradford, head of partnerships at Pinterest, said in a blog post: ‘The Pinstitute will focus on two tracks: creative and measurement. You’ll learn what kind of Pins perform well, what Pinners care about and how we’re thinking about our products in the future. We’ll also get your feedback on what you’d like to see us do so we can help you get even better results from Pinterest.’
Promoted Pins will be available at a CPM to US partners from 1 January.
Image via Pinterest
