Pitney Bowes has appointed Andrew Ford as vice president, marketing and communications, Europe.
The marketer will oversee the brand’s marketing and communications, with a focus on digital commerce, SMB mailing, enterprise and European content localisation.
Ford has extensive B2B marketing experience in the technology sector, with experience working with HP, Dell and Norton. Originally responsible for developing eCommerce and marketing within a global marketing and communications model at HP, Andrew has also established Dell’s Enterprise Solutions Marketing group to develop the EMEA Marketing team.
Most recently, Andrew helped transition Symantec’s Norton antivirus from tradition retail sales to a SaaS & eCommerce organisation, as director of marketing for EMEA.
Ford commented: “I look forward to adding to the dynamism and energy that is already abundant in the Pitney Bowes marketing team.
“As a key driver for increasing the performance of digital commerce and improving customer service, I am excited by the prospect of enhancing Pitney Bowes’ multi-channel marketing methods.”
Meanwhile, Bill Borrelle, SVP, brand strategy and integrated marketing communications at Pitney Bowes, said: “We are pleased to welcome Andrew to his new role at Pitney Bowes.
“With the British economy showing signs of a sustained recovery, Pitney Bowes has an exciting opportunity to grow both here in the UK and abroad. We look forward to benefitting from Andrew’s experience, passion and entrepreneurial spirit and the resulting contributions he will make in Europe.”
