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Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

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Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

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Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

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Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

Home » Podcasts » AI expert Katie King explains why marketers need AI

AI expert Katie King explains why marketers need AI

Content, Creative & Campaigns, Strategy and Evolution

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Katie King, managing director and founder of Zoodikers Consulting Ltd, published author on AI, and much, much more.

David and Katie talked about the importance of AI and how to prepare, as well other groundbreaking technologies changing the B2B space.

Katie will be speaking at Ignite London, which takes place on 6 July in London. Want to book your ticket and learn more? Check out Ignite London here.

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy

AI expert Katie King explains why marketers need AI

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore Other Podcasts

Who Won Big At The B2B Marketing Awards? We Do A Deep Dive

We asked AI to evaluate award-worthy ABM campaigns — Here’s what happened

Pipeline to paycheck: Overcoming B2B marketing recruitment challenges

Leading a B2B marketing transformation, with Pearson’s Rachel Exton

Striking an emotional chord: Inside an award-winning campaign, with Park & Battery

How Trilliad is pioneering a new generation of revenue services companies

Inside FunnelFuel’s research on fading cookies – what marketers need to know

Debunking the four biggest misconceptions in B2B buying behavior, with Inbox Insight

Let’s talk about the ‘new’ customer buying journey, with Revere

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