Emily and David talk about why MOPs is the heartbeat of your marketing organisation, the skills you need and how to measure success.
You can find out more about Martechopia and register your interest for next year here.
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and patterns this
