MARKETING AREAS

ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

Home » Podcasts » Copywriting guru David McGuire explains how to create great copy

Copywriting guru David McGuire explains how to create great copy

Content, Creative & Campaigns, Strategy and Evolution

In this episode, David Rowlands spoke with David McGuire, creative director at Radix Communications, copywriting trainer for B2B Marketing, and all around copywriting wizard. David explains how to create great longform copy, when and where to use humour in your writing, the worst buzzwords he's currently hearing, and more.

If you want to hear more from David McGuire and want to check out his copywriting training course (taking place on 22-23 September, and again on 24-25 November), just click here.

If you were intrigued by the discussions on ABM, and want to learn more about how to master your ABM, why not check out the B2B Marketing ABM Conference, taking place on 2-4 November 2021, here.

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy

Copywriting guru David McGuire explains how to create great copy

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore Other Podcasts

We asked AI to evaluate award-worthy ABM campaigns — Here’s what happened

Pipeline to paycheck: Overcoming B2B marketing recruitment challenges

Leading a B2B marketing transformation, with Pearson’s Rachel Exton

Striking an emotional chord: Inside an award-winning campaign, with Park & Battery

How Trilliad is pioneering a new generation of revenue services companies

Inside FunnelFuel’s research on fading cookies – what marketers need to know

Debunking the four biggest misconceptions in B2B buying behavior, with Inbox Insight

Let’s talk about the ‘new’ customer buying journey, with Revere

How NetApp CMO, Gabie Boko, is driving marketing-led growth in a crowded market

Contact Us To Find Out What B2B Marketing Can Do for You and Your Business:

US Office

Europe Office