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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

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Home » Podcasts » Demandbase’s Paul Gibson on all things ABX

Demandbase’s Paul Gibson on all things ABX

Content, Creative & Campaigns, Strategy and Evolution

In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase's VP EMEA Paul Gibson.

Paul and David discussed all things ABX (account-based experiences) – what differentiates it from ABM, what it looks like at the ground level, and why Demandbase think it’s the future of great marketing.

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