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The Elevation Awards 2024 Winners Report

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How to Build a Data Strategy in Four Steps

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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

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Home » Podcasts » How Korn Ferry is putting podcasts at the center of its marketing strategy, with CMO Jill Wiltfong

How Korn Ferry is putting podcasts at the center of its marketing strategy, with CMO Jill Wiltfong

Content, Creative & Campaigns

In this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company's marketing strategy, leveraging the journalism expertise of CMO Jill Wiltfong. We learned how Jill’s career evolved from TV news anchor, to sales trainer and finally into a corporate marketer, and how she translated her media skills to bolster Korn Ferry’s ongoing brand evolution.

Find out why podcasts have become such a critical B2B channel in 2024 and how marketing leaders can use podcasts to facilitate promotion of company thought leaders to optimize their storytelling and highlight their expertise.

Plus, stay tuned as Jill shares the secret to a great interview and how Korn Ferry is using sponsorship to better tell its brand story.

Want more? Check out Korn Ferry’s Briefings Podcast here: www.kornferry.com/insights/briefin…adership-podcast

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Explore Other Podcasts

Debunking the four biggest misconceptions in B2B buying behavior, with Inbox Insight

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight.

Let’s talk about the ‘new’ customer buying journey, with Revere

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Alison Dodd, Chief Strategy Officer, Revere and Chris Scott, Chief Digital Officer, Revere.

How NetApp CMO, Gabie Boko, is driving marketing-led growth in a crowded market

In this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with Gabie Boko, the CMO of intelligent data infrastructure company, NetApp.

The B2B Marketing Awards Shortlist revealed: Who made the cut?

In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing Awards 2024 shortlist which was

What’s wrong with B2B lead generation, and how can we fix it? With Pipeline 360

It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding the options available to marketers,

What does a healthy relationship between marketing and product actually look like?

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Adam Preis, Director of Product/Solution Marketing, and Marta George, Head of EMEA ABM Programmes – both of Ping Identity.

How to strike the perfect balance of human value and AI innovation

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with the Creative Director at Revere, Dan Sillifant, alongside the Chief Digital Officer at Revere, Chris Scott. The

How star power is putting Juniper center stage, with CMO Jean English

Juniper needed a bold approach to make its new campaign, which highlighted its ability to enable the ongoing AI revolution via its network technology and stand out amidst a tidal wave of AI-related messages. Its

How B2B challenger brand Allica Bank became the UK’s fastest growing company

Which marketing tools should you prioritize if you’re launching a new business banking brand into the crowded UK market? That was one of the questions that Joel Harrison, Editor-in-Chief, B2B Marketing asked Conrad Ford, Head

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