They join Lucy Gillman, deputy editor at B2B Marketing, to take a deep dive into the trials and tribulations of measuring PR, from aligning your strategy to your business goals and wider marketing plan, to why it’s not always a numbers game and what metrics you should be looking at.
To find out more about B2B PR for Growth, click here.
And make sure you check out the rest of our episodes with Champion to follow our journey into PR!
