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Home » Podcasts » Leading a B2B marketing transformation, with Pearson’s Rachel Exton

Leading a B2B marketing transformation, with Pearson’s Rachel Exton

Strategy and Evolution

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning.

Rachel chats through the recent transformation she led within the marketing organisation, explaining the steps she went through, as well the core things all B2B marketers should keep in mind.

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy

Leading a B2B marketing transformation, with Pearson’s Rachel Exton

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How Trilliad is pioneering a new generation of revenue services companies

Inside FunnelFuel’s research on fading cookies – what marketers need to know

Debunking the four biggest misconceptions in B2B buying behavior, with Inbox Insight

Let’s talk about the ‘new’ customer buying journey, with Revere

How NetApp CMO, Gabie Boko, is driving marketing-led growth in a crowded market

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