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Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.
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Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.
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How to Develop a Scalable 1:Many ABM Strategy
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Five Steps to Building a Brand Business Case
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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing
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The Elevation Awards 2024 Winners Report
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What is customer knowledge sharing and why is it important?
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How to Build a Data Strategy in Four Steps
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Martech Vendor Spotlight Report 2024 for Account-Based Marketing
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2024 Propolis Community Sprint Report – Commercial Marketer
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Creating a Value-Added Marketing Strategy
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Home » Podcasts » Matt Harper, CEO, The Marketing Practice, discusses the agency’s recent acquisitions

Matt Harper, CEO, The Marketing Practice, discusses the agency’s recent acquisitions

Strategy and Evolution

In this episode, David Rowlands spoke with Matt Harper, CEO of The Marketing Practice (TMP), to discuss the agency’s recent acquisitions of Omobono and Kingpin.

David and Matt talk about why Kingpin and Omobono were such a great fit for TMP, why B2B agencies are set to receive further investment, the challenges of combining three agencies, and more.

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

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How to stay ahead of the AI curve: Insights from Bidwells’ Ben Lee

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Ben Lee, Head of Data & AI, Bidwells ahead of his upcoming sessions at B2B Ignite 2025.

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Aligning purpose and culture into your rebranding strategy, with Sarah Roberts

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her rebranding strategy over the past two years.

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In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective.

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In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Omne team about their growth over the past few years as well as its placement in our most recent benchmarking report.

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy