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ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

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Five Steps to Building a Brand Business Case

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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

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The Elevation Awards 2024 Winners Report

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What is customer knowledge sharing and why is it important?

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How to Build a Data Strategy in Four Steps

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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

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2024 Propolis Community Sprint Report – Commercial Marketer

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Creating a Value-Added Marketing Strategy

Home » Podcasts » Ruth Oakey And Catherine Dutton of Atos

Ruth Oakey And Catherine Dutton of Atos

Content, Creative & Campaigns, Strategy and Evolution

Just when you thought we were gone for good.... we're back!

We were lucky to get time with Cat Dutton and Ruth Oakey of Atos for our latest chat, talking about the intersection of ABM and CX, interacting with customers and the value of diversity within a mature B2B business.

There’s some great advice on meeting some of the greatest challenges marketers face in being truly insightful and learning from their customers, so it’s definitely worth a listen.

If you have any follow up questions for our questions, tweet them! Cat is on @cat_dutton1 and you can find Ruth at @Ruthoakey

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