They chat through everything from how growth marketing nabbed the top spot this year to why sales enablement (which was #1 last year) isn’t as much of a focus to marketing leaders. In addition, they talk through some other other hot topics in B2B marketing such as account-based strategies, customer success and generative AI and also compare a couple of trends agency-side vs client-side.
Want access to the Trend Tracker? Check it out here for the full feature.
