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The Elevation Awards 2024 Winners Report

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How to Build a Data Strategy in Four Steps

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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

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Home » Podcasts » The future of digital communities with Susanna Kempe, Ashley Friedlein & Zoe Merchant

The future of digital communities with Susanna Kempe, Ashley Friedlein & Zoe Merchant

Strategy and Evolution

In this week's episode, B2B Marketing editor-in-chief Joel Harrison spoke with Susanna Kempe, Chair at B2B Marketing; Ashley FriedleinCEO and founder at Guild; and Zoe Merchant, managing director at Bright, about digital communities in 2021.

Are they really the future? They’ve certainly come a long way since LinkedIn groups. Well, they dive into how digital communities are relevant in B2B, how to gear your skills around them, and how the buyer behaviour is pushing for communities to become a popular engagement channel.

To learn more, check out the video version of this webinar: event.on24.com/eventRegistration…urcepage=register

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In this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with Gabie Boko, the CMO of intelligent data infrastructure company, NetApp.

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It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding the options available to marketers,

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Why Dassault Systémes bet big with a takeover of Piccadilly Circus

Dassault Systémes is a €4.5b tech company that’s highly successful in multiple markets but is remarkably little known outside its core customer segments and home nation of France. In a bid to change that, VP

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