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Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

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Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

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Home » Podcasts » Using PR to generate long-term growth with Champion Communications

Using PR to generate long-term growth with Champion Communications

Content, Creative & Campaigns, Strategy and Evolution

We’ve heard it all before. It’s the age of the self-serve buyer – audiences don’t want to be sold to anymore and their buying journeys are everything but linear. Adding fuel to the fire, it’s harder than ever to cut through the noise and keep your brand front of mind when your audience are ready to buy.

That’s the problem. The solution? PR.

Cat Walkerden, VP of global marketing at Logicalis, and Gabby Dunbar, associate director at Champion Communications, join B2B Marketing’s deputy editor Lucy Gillman for a deep dive into all things PR. They discuss how PR generates long-term growth, builds brand credibility and salience. They also unpack how to get started on your PR journey from how to measure it to the tips and tricks to getting the results you need.

To find out more about B2B PR for Growth, click here.

And make sure you tune back into The B2B Marketing Podcast every other week as we continue our six-part series into PR in B2B!

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy

Using PR to generate long-term growth with Champion Communications

Catch up with every episode of The B2B Marketing Podcast across all popular platforms:

To find out more about contributing to future B2B Marketing podcasts, contact the team below:

Explore Other Podcasts

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Leading a B2B marketing transformation, with Pearson’s Rachel Exton

Striking an emotional chord: Inside an award-winning campaign, with Park & Battery

How Trilliad is pioneering a new generation of revenue services companies

Inside FunnelFuel’s research on fading cookies – what marketers need to know

Debunking the four biggest misconceptions in B2B buying behavior, with Inbox Insight

Let’s talk about the ‘new’ customer buying journey, with Revere

How NetApp CMO, Gabie Boko, is driving marketing-led growth in a crowded market

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