Powwownow has taken its outdoor media campaign creative for ‘It’s your call’ into the office to engage their team for their upcoming office triathlon.
In support of the charities that helped Powwownow employee Wyn’s Roberts’ son, Thomas Rhys Roberts, during his battle with cancer, the team are taking part in an office triathlon. The brand’s challenge is to walk, cycle, run and row from Lands’ End to John O’Groats (874 miles) between Monday 16th September and Friday 20th.
Plus, all activity will be done within the office using a bike, a rower and a treadmill.
Money raised will be evenly split between the following three charities: Royal Marsden, Momentum and Shooting Star Chase.
The ‘It’s your call’ external campaign offers prospects the choice between a conferencing option which makes ‘sense’ and an alternative which doesn’t.
The brand’s agency, Gyro, have taken the theme further and created motivational posters in the lead up to the event.
This external campaign has been brought in-house to motivate and unite staff, reforming brand values, all for a good cause.
