Verdane, specialist growth equity investment firm, has acquired market research and customer experience SaaS vendor Confirmit.
Verdane is a major investor in data visualisation reporting firm Dapresy and will merge the two companies.
With Confirmit and Dapresy already sharing mutual clients, customers will be able to enjoy the benefits of further investments in existing products and an integration between Confirmit’s solutions and Dapresy’s reporting, which will provide an end-to-end solution that delivers customer value. Current employees from both companies will benefit from a larger team as well.
Verdane is also joined by Zobito, the equity growth investor, as co-investor. Zobito is a co-investment growth fund, known for its track record of helping enterprise software companies in management, strategies and talent development.
Tobi Andersson, CEO of Dapresy, said: “Dapresy has comprehensive CX and market research reporting software, and Confirmit provides the technology that underpins some of the world’s most sophisticated insights programmes. Together, we will provide customers with state-of-the-art collection and reporting for marketing research and customer experience management.”
