Content marketers have identified their main paint point as producing engaging content, according to a recent study by the Content Marketing Institute.
Sixty-one per cent of respondents stated creating effective content was their top challenge, while 58 per cent cited measuring content effectiveness as their main stumbling block.
Other hurdles included producing content consistently (58 per cent), measuring the ROI of content marketing programmes (49 per cent) and producing a wide variety of content (40 per cent).
Interestingly, technology demands carried little concern for marketers, with only 18 per cent worried about understanding/choosing the right technologies, and a mere 10 per cent daunted by implementing technology already in place.
