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Technical Models and Guides

Creating a Value-Added Marketing Strategy

Written by Propolis Expert Barbara Stewart

Learn how any business can effortlessly transition to a value-added marketing approach with simple, actionable steps.

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably transitioning from focusing solely on price and product quality to prioritizing the specific needs of customers.

Value-added marketing is about understanding and addressing the unique challenges faced by customers. By adopting a customer-first mentality, businesses demonstrate a deep comprehension of their customer’s needs, thereby building trust and fostering long-term loyalty. This customer-centric approach not only enhances engagement but also positions the brand as a key solution to customer problems or as a partner in achieving their goals.

Implementing value-based marketing tactics is crucial for building trust, earning respect, and securing customer advocacy in today’s competitive market. Learn how to leverage this framework to not only meet but exceed customer expectations, driving your business towards greater success.

Download Our Comprehensive Model Today via the form on the right.

This is one of eight models and guides produced every quarter by the Propolis Experts, each designed to help develop knowledge and drive efficiencies across your marketing campaigns. The full set of models and guides is available exclusively to Propolis members.

Barbara Stewart

Customer Experience Expert, B2B Marketing

Barbara Stewart is the Customer Experience Expert for Propolis, the global community for B2B marketing leaders.

Throughout her 18 year career she has worked across most sectors, including FMCG, travel, financial services, healthcare, real estate, software & tech, public sector, retail & telco business of all shapes and sizes. She is passionate end-to-end Customer Experience and is a Marketing consultant with a knack for distilling complexity into simplicity.

Barbara is one of seven Experts on hand for Propolis members to access at any time offering impartial, trusted advice that is tailored to their specific business needs.

Join the global community for B2B Marketing leaders

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