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Best Practice Briefings

Global Centralisation

Written by Propolis Expert Karla Wentworth

Our guide to key considerations and pros and cons of global centralisation.

Global centralisation is the hot topic of multi-location businesses. 

Whether it is a demand generation centre, a centre of excellence or shared services, centralisation brings big financial benefits, but they are also complex and can be disruptive if not considered and implemented properly.

Our downloadable how to guide to implementing a strategy covers:

  • What global centralisation means, the different forms it takes and some of the benefits it can bring to your business
  • What can go wrong and how to best avoid being blindsided by some of the costly issues.
  • Examples of global centralisation


This is one of eight virtual Best Practice Briefings produced every quarter by the Propolis Experts, each designed to build on team skill sets or address a common challenge through key practical guidance. The full set of Best Practice Briefings is available exclusively to Propolis members.

Karla Wentworth

Marketing Operations & Technology Expert, B2B Marketing

This has been written by Karla Wentworth, a marketing operations and technology expert at B2B Marketing who has implemented global centralisation solution for Fortune 500 businesses and is experienced in how organisations can get the most out of them.

Karla is also one of 30 experts on hand to share their expertise and experience as well as offer 121- support on Propolis, a community intelligence platform that enables B2B marketers to enhance strategy, build a world-class marketing function and deliver tangible ROI. Joining Propolis also gives you access to a raft of tools, guides and best practice to drive and execute innovation as well as live and on-demand training, workshops roundtables and briefings.

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